Brands can profoundly shape our actions and even our physiology.
Here's an example: On one hand you have Tylenol and on the other, a generic store brand pain reliever...
They have the exact same ingredients, so they should work the same, but they don't.
If one of the pills costs more, it'll be more effective.
Even the color of a pill and its packaging can dictate how effective it is.
It's all in the branding and design, and this extends far beyond Tylenol.
Wine tastes better when poured from a heavier bottle. Food tastes better when it's plated beautifully. Just the mere presence of a MasterCard logo can trigger customers to spend 30% more than they normally would.
Companies understand that brands are like placebos.
They use all sorts of mind tricks to get us to see what they want. It's gotten to a point where brands aren't just selling you a product.
They're selling you a tribal group identity that they want you to be a part of. They reel you in with clever branding and beautiful design.
So how do they do it?
What makes some brands seem to instantly gain traction and take off while others fizzle out into failure?
Is it all just a bunch of slick design and manipulative tricks mixed with dumb luck or is there some deeper truth about human nature that is replicable and repeatable for consistent brand and product success?
We've spent over four decades thinking about this and implementing time-tested strategies throughout our brand design and business building careers.
Some failed. But many succeeded.
Now it's time for us to help you with your branding to get your business to the next level.